Develop and implement a corporate and product marketing communications strategy for FFEI
FFEI is a leading integrator and manufacturer of industrial digital inkjet systems and digital imaging technology. They are known for our highly innovative and advanced product solutions, which have consequently attracted joint ventures with some of the world’s leading organisations in this sector.
What they needed from a marketing communications consultancy
FFEI were looking for a ‘virtual’ head of marketing to take on the responsibility of the development and execution of FFEI’s corporate and product marketing communications strategy. They wanted a fresh approach to their marketing and turned to Phase to provide the guidance and expertise needed to achieve their objectives.
- Graphium brand development – Worked with core ‘Graphium’ commercial team to fully understand the market, customer pain points and product USPs in order to establish value proposition and messaging for Graphium. Resulting marketing communications activity (innovative advertising campaign, social media activity, PR and SEO)
- Partner marketing support – as a champion of the Graphium brand, working closely with distributors is vital to ensure that messaging is consistent but also to help them achieve their targets.
- Working with FFEI’s Digital Print business units to scope out ‘new business’ sales cycle and identify required sales support material.
- Creation of marketing strategy for new business unit (to be launched Autumn 2017). Defined the value proposition and messaging to be conveyed through marketing mix
- Development of marketing communication plan to promote FFEI’s new business model – including launch of new corporate website, exhibitions, advertising (print and digital), social media, PR, video and collateral
Phase Marketing have been providing the full spectrum of marketing support to FFEI Limited over many years. The many projects have included new product definition to launch strategy along with the implementation of on-going public relations and social media management. Phase Marketing offer a comprehensive and professional service which has been of great value to our marketing initiatives and market presence. They offer good value for money and a deep understanding of how to benefit from the latest marketing trends. As an aside they are also a pleasure to work with.