This was a great little project to work on. It’s never easy to convey the features and benefits of a technical product. But it was vital that, in contrast to the detail contained in the product brochure and feature sheets, a prospect could instantly gain a top level understanding of how they could benefit from Graphium. A means to show that Graphium ticked all the right boxes and so would motivate them to learn more. TravisBead really helped bring all the key points to life in a nice fresh design.