A good marketing strategy comes from regular analysis
Could your marketing strategy do with a health check?
We all benefit from regular health checks. A doctor asks a number of questions and conducts various tests to establish how healthy we are and how we could make changes to improve our health and wellbeing – now and into the future. It’s no different for your marketing strategy.
For a good marketing strategy to stay in good health the following elements must be accurate and understood – the business model, the competitive landscape; target market; SMART objectives; value proposition and unique selling proposition (USPs); and the effectiveness of recent marketing campaigns.